Full-Stack Marketer
Manuel
Pita Martínez
Turning product vision into market traction.
6+
Years of experience
B2C · B2B
Cross-market
Product · Growth · Brand
End-to-end ownership
Who I am
About me
I'm a tech marketer with 6+ years leading end-to-end strategies at startups and high-growth companies, where the brief is usually some version of 'build the brand, launch the product, expand the customer base' — often all at the same time.
My experience spans both B2C and B2B environments, taking ownership of the full marketing function from brand positioning and GTM strategy to demand generation, conversion and retention — always working closely with product, sales and leadership teams.
What I actually enjoy is figuring out how to make a product click with the right audience, and then building the systems to scale it.
Based in Barcelona · Spanish & Galician native · English full professional
Beyond work ↓
🏀 Sports — former basketball player, big football fan, and currently all-in on gym and running
🎬 My favourite hobbies include cinema, literature and travel (with the first two in mind)
🌐 Closely following politics, current affairs, innovation and new technologies
Capabilities
Skills
Strategy & Marketing
Tools & Platforms
Languages
Spanish
Native
Galician
Native
English
Professional
Career
Experience
Proptech startup · Real estate development & investment
Marketing Lead Current
Dec 2024 — Present · Barcelona, Spain
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Building the marketing function from scratch — brand positioning, GTM strategy and early growth model for a dual-sided platform serving real estate developers and retail investors.
Designed integrated channel strategy — content, private events and community as primary acquisition and retention levers for the investor audience.
End-to-end marketing operations: analytics, CRM, campaign tracking and reporting to founders.
+52% investor community growth
37% conversion to registration
43% retention among active investors
European proptech scaleup · Home selling & buying marketplace
Marketing Manager, Spain
Apr 2023 — Jun 2024 · Madrid, Spain
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Led country-level B2C & B2B marketing strategy during a critical business model transition, repositioning Casavo from iBuyer to marketplace.
Owned GTM execution for three product launches in Spain: Casavo App, 'Instant Match' feature and Casavo Mortgages.
Optimised performance marketing across PPC, affiliates and referral programs to increase lead volume and quality while reducing costs.
Implemented CRM and marketing automation workflows to streamline the customer journey in collaboration with Product and Sales.
Built PR strategy through an external agency, ensuring recurring coverage in top-tier media and establishing Casavo as an industry leader.
3 product launches
−25% CPL
70%+ mortgage leads via PR
−18% avg. sales cycle
Marketing Specialist, Spain
Oct 2021 — Mar 2023 · Madrid, Spain
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Designed and executed multi-channel editorial plan — social media, blog, email — and developed SEO tactics to drive organic traffic and brand awareness.
Built lead nurturing and re-engagement workflows in CRM to enhance full-funnel conversion.
Owned the local rollout of Casavo's rebranding across online and offline channels.
Organised B2B events and webinars to enhance acquisition and engagement of local real estate brokers.
Contributed to expanding Casavo's marketing operations into two new local markets: Málaga and Sevilla.
+30% organic traffic
2.5x follower growth
+27% seller lead conversion
50+ new broker partners
Real-time prediction market · Web3
Marketing & Communications
Jan 2020 — Aug 2021 · Madrid, Spain
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Built and executed the full marketing strategy at a pre-acquisition stage, owning brand, product marketing, growth and communications with no prior infrastructure.
Implemented social media, SEO and paid acquisition strategies, growing the user base consistently quarter-on-quarter.
Developed multi-channel communication plans for product releases, maintaining community engagement and reducing churn during rapid iteration cycles.
Managed external partners for PR and offline activities, expanding reach beyond the crypto audience into mainstream media.
10k+ MAUs
🏆 Acquired by Gemini · 2021
Communications Intern
Jul 2019 — Dec 2019 · Madrid, Spain
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Managed social media channels and community engagement, served as point of contact for users and partners across support channels.
Academic background
Education
MSc. Digital Marketing & E-Commerce
EAE Business School · Madrid
2021 – 2022
BSc. Business Administration
Universidad de A Coruña · A Coruña
2014 – 2019
BSc. Business Administration — Exchange (Marketing)
Universidad Rey Juan Carlos · Madrid
2017 – 2018
Let's talk
Get in touch
Always happy to connect with interesting people and explore opportunities to work together — whether at innovative companies, ambitious teams or exciting new projects.
Designed & built by Manuel Pita Martínez · Barcelona · 2026